"A boxer or a golfer or a tennis player has to use it as a commercial platform or a brand building platform," he says.
"If you have the choice between a different number of athletes to sponsor, and one has a million Instagram followers while the other doesn't go on social media, then it's a no-brainer."
Sauerland agrees. "Every fighter nowadays should be on social media, and if they're' not, then they're not doing a good enough job at promoting themselves," he says. "It doesn't matter who you are, whether you're a club fighter or a superstar."
"It'll be an interesting fight," adds McLaren, "just because they are so different."
Ii
"If you have the choice between a different number of athletes to sponsor, and one has a million Instagram followers while the other doesn't go on social media, then it's a no-brainer."
Sauerland agrees. "Every fighter nowadays should be on social media, and if they're' not, then they're not doing a good enough job at promoting themselves," he says. "It doesn't matter who you are, whether you're a club fighter or a superstar."
"It'll be an interesting fight," adds McLaren, "just because they are so different."
Ii
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